From Passion to Purpose:

The Story of Writing Hacks Academy


Empowering Filipino professionals, freelancers, and coaches to write with clarity, confidence, and purpose—one word at a time.

OUR STORY

The Story of Writing Hacks Academy: From a Spark to a Movement

Writing Hacks Academy was born out of a calling—to serve others through skill and passion. For founder Jonah Chipeco, that calling was writing and public speaking. But long before it became a full-fledged online writing school for business communication and content creation in the Philippines, it began with a little girl who simply loved words.

This is the story of how a childhood spark became a movement—and how one woman’s mission to write, and help others write, changed the way thousands communicate their value to the world.

It started in a grade school classroom. Jonah’s first-grade teacher noticed her natural flair for words and encouraged her to write. By second grade, she had already won a division-wide feature writing contest in Tagalog and began crafting her first poems and novelette. In fourth grade, another teacher recognised her gift for English communication and sent her to compete in extemporaneous speech contests—where she also won.

These early affirmations taught her something powerful: confidence blooms when someone believes in you. Mentorship matters. And writing, when nurtured, becomes a force that shapes voices and futures.

As Jonah stepped into adulthood, she realised that many professionals lacked the same kind of guidance she had received. Especially those transitioning from school to career, from employee to freelancer, or from entrepreneur to coach. They were expected to write emails, business proposals, sales pages, training manuals, and client content—yet very few had ever been taught how to write them well.

That gap became her mission. In 2018, after years of working in marketing, freelancing, and resource speaking, Jonah founded Writing Hacks Academy (WHA)—a training platform designed to equip professionals, freelancers, and coaches with real-world writing skills.

From business writing workshops and content writing masterclasses to ebook development and brand storytelling, WHA became a hub for Filipino professionals eager to write with purpose and impact.

What began as a personal calling to teach has grown into a movement—fueling communities like the Writerpreneurs and Pen Movers, reaching over 10,000 learners through newsletters, webinars, and in-person workshops.

Today, Writing Hacks Academy continues to stand as a trusted resource for business writing training in the Philippines and beyond—empowering entrepreneurs, remote workers, and content creators to write with confidence, clarity, and authenticity.

Because here at WHA, we believe writing isn’t just a skill—it’s a door opener. A brand builder. A career changer. And as we begin our next chapter, we invite you to write yours—with us.

Milestones

Seeds of Purpose

2016-2017

After leaving her corporate marketing role, Jonah Chipeco began training and speaking at business events. She noticed a recurring problem: while many professionals knew how to market, very few were confident in writing sales proposals, client emails, or training materials.

 The Birth of WHA

2018

Writing Hacks Academy launched with its first workshop, Business Writing for Professionals. Soon after, an online masterclass Writing Hacks for Entrepreneurs was launched in partnership with Manila Workshops. This marked the birth of the Writerpreneurs community—a group of freelancers and entrepreneurs who wanted to write better content to grow their business.

Content Building & Community Growth

2018

Jonah joined the Internet Business Masterclass of Negosyo University and created her first lead magnet ebook, Business Writing Bloopers: Common Mistakes to Avoid. WHA launched the Learn and Share newsletter, reaching 10,000 email subscribers by year-end.

Business Registration & Corporate Partnerships

2019

WHA registered its official trade name and issued BIR-recognized receipts. It also began accepting corporate training bookings for business writing seminars and employee development programs.

LinkedIn Recognition

2019

Jonah Chipeco was named one of LinkedIn's Top 10 Filipinos to Follow for Inspiration and Learning, highlighting her influence in writing and entrepreneurship.

Community Engagement and Mentorships

2020

WHA launched the Pen Movers community through in-person events in Greenbelt and Mandaluyong. It also opened the beta version of the Freelance Writing One-on-One Mentoring Program for professionals transitioning into freelance careers.

Online Learning Expansion & Live Series

2020

WHA pivoted during the pandemic by launching online courses and livestreaming The Writerpreneurs Show, featuring Filipino writers and content creators like Abby Sy and Kathy Kenny Ngo. Third-party course collaborations included journaling, book writing, and content creation.

Launch of Writers for Coaches & Print Book

2021

The Writers for Coaches service was introduced to help local and international coaches write and design eBooks and training manuals. Jonah also published the paperback edition of Business Writing Bloopers with PaperKat Books.

International Training & Author Ventures

2022

WHA delivered webinars to audiences in Costa Rica, Ghana, and the US. Jonah contributed to Love in Style 2, a romance anthology tackling themes like long-distance relationships and online dating.

Pen Movers Virtual Hangouts

2022

Virtual events replaced face-to-face meetups, connecting writers across the Philippines and overseas—including Nigeria—to share stories and writing practices.

Certification and Speaking Associations

2023

Jonah earned credentials as a Certified Professional Skills Trainer and Certified Public Speaker, and joined the Philippine Association of Professional Speakers, accredited by the Global Speakers Federation.

Book Launch Support & Writerpreneur Mentoring

2023

A pilot mentoring program began for coaches launching their brand and books.

Return to In-Person Events

2023

WHA hosted Branding for Freelancers in Rockwell and Business Writing for Professionals in Makati—its first in-person workshops after pandemic restrictions eased.

Sabbatical & Reflection Year

2024

WHA paused trainings to reflect on its milestones under the theme Celebrate Your Story, allowing the team and community to revisit their growth since 2018.

Relaunch & Future Expansion

2025

Writing Hacks Academy reopens with a renewed focus on business writing, content creation coaching, and digital training programs for professionals, freelancers, and coaches.